Incorporated Right In To An Internet Web Webpage Are Actually Totally Complimentary Business Intelligence Tools. – How important is your website design? When users were asked to describe why they don’t trust a website, 94% of the comments were directly related to the site’s design. A well-built website generates better customer traffic and an improved user experience leads to higher conversions.
Creativity is important, but there are a few basic design and user experience rules that will help you grow your website. When creating or redesigning your site, keep the following suggestions in mind.
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The world of digital design embraced simplicity, ditching the bells and whistles and focusing on the basics. From the user’s point of view, this has made websites easier to navigate and more enjoyable. Incorporate these 8 design rules into your website to better engage your audience.
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The simpler the layout of your site, the better. This doesn’t mean he has to be boring, but it does mean he has to focus on the essentials. Clean, functional layouts make it easy to load, navigate, and use your site across platforms and devices.
On Harry’s website, the most important information – their products – is front and center. They include visuals with minimal text to make it easier to interact with the content.
If you want visitors to spend time on your site, you need to make it easy for them to navigate through it. It may be tempting to get creative with the navigation menu design, but simplicity and an intuitive information architecture are more important. Make your menus look standard so that your readers feel comfortable navigating your site.
Vogue has descriptive, prominent navigation menus to help you find and use the type of content you’re looking for.
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What would you like website visitors to do? Buy products? Subscribe to email newsletter? Donate to a cause? Think about your calls to action. Design them in such a way that they stand out from the visitors browsing your site. If you use buttons in your design, make sure the text is short and straight forward.
The WWF uses bright buttons next to its navigation bar to encourage visitors to “donate” and “accept”, as well as persistent calls to action throughout its content.
Use what you know about your visitors to minimize their choices and keep them focused on your products. Show only those text and visual elements that you want them to perform actions on.
Mobile app websites like Pocket do a great job of this. They focus on explaining the app, including persistent calls to action to install it. Less important content, like their About Us section and their blog, are less visible and linked in the footer.
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White space is just empty space on the page. It doesn’t have to be white – it just doesn’t have to contain text or images. Done right, it can improve readability and eliminate clutter from your website design. White space can also help direct focus and attention. It gives you the ability to separate features and ideas so that visitors can identify exactly what you want them to see at a glance, instead of visually sorting through a noisy and overloaded layout.
Google is the best example of using spaces. Couldn’t be cleaner – just a blank page with a logo and a search box.
Choose a color that will be the basis of your entire website design, and then choose a contrasting accent color for important buttons and other interface elements. You can learn more about choosing the right color palette for your brand.
Whole Foods Market uses green as its primary brand color, with small splashes of secondary orange drawing attention to select calls to action.
Designer Approved Website Color Schemes
Use an eye-catching font that is visually balanced and unique to make your website text crisp and intriguing. The four most popular fonts are Brandon Grotesque, Museo Sans, Railway and Playfair Display.
Videos and images get more attention than just text — in fact, video landing pages can increase conversions by over 80%. Use scalable images (SVG) to provide a high quality user experience on both desktop and mobile devices.
Non-Profit Charity: Water features a video on their home page, making it one of the first things you see when you visit their website for maximum exposure.
You may have the most attractive website in the world, but if it’s difficult to use, your visitors won’t turn into customers. These seven rules will ensure your audience has a seamless user experience.
Website Header Design In 2020: Best Practices And Examples
Did you know that up to 70% of web traffic comes from mobile devices? This means that there is a good chance that someone visiting your site for the first time is using their smartphone. And if the mobile experience is negative, you just lost a customer. Find out why and how to make your site more mobile friendly.
Everlane mobile shopping is simple and convenient. The design includes modular content, so it is responsive and translates well to mobile devices. The website also has calls to download the shopping app without making you feel like you are getting a lesser experience on the website.
The more pages someone has to browse on your website to find what they are looking for, the more likely a customer is to leave your site out of frustration. In fact, for the average website, 40% of visitors leave after only viewing one page!
Content should not be buried. Don’t force your visitors to look for what they came for. Your navigation should be well organized and logical from the user’s point of view. It should also feel familiar so your users don’t have a steep learning curve.
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Tilde Inc. has a simple navigation bar at the top of their website with important points linked below with a brief explanation in the What We Do section. This makes it easy to find what you are looking for.
Consider where you can place buttons on your site to make it easier for visitors to find important things. If you’re an e-commerce site, having buttons that say “Buy Now” will have a lot more impact than a simple navigational link; if you are a non-profit organization, the “Donate” button next to the navigation bar will make it easier for visitors to donate.
Square has a simple call to action that encourages business owners to start selling. Their CTA button says “Create a Square account.” It’s not much easier.
It is equally important to think about how visitors will search for your site and how the results will be displayed. The search experience should reflect your navigation experience with how the results are organized. Enabling features such as autocomplete will also make searching easier from a user’s perspective.
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Zappos has a smart search tool that is highly accurate and also updates the filters on the left side based on search terms.
When you’re dealing with areas with a lot of content on your site, break it down with headings. Whether it’s an article or product description, headings structure your content and make it easier to browse.
WebMD effectively breaks down its content into manageable chunks with plenty of section headings so you can find the information you’re looking for.
The more jargon and marketing terms users have to decipher when visiting your website, the less likely they are to interact with your brand. A friendly, conversational tone will make it easier for visitors to read and understand your content, as well as navigate your site.
How To Incorporate Accessibility In Your Website
If your visitors buy a product from you, subscribe to a newsletter, or even share your content, it’s good practice to display a confirmation screen showing that their action was successful. It also doesn’t hurt to use this screen to thank them.
TheSkimm congratulates and greets you after you subscribe to their newsletter, with an offer to share on social media.
There are always kinks that you will need to eliminate when launching or relaunching a website. It’s important to take the time to test your site and gather feedback before it goes live.
If you have the resources, hire a quality assurance team to test every aspect of your site. If you can’t hire people specifically for a QA role, ask people both internal and external to your company to test your website before launch. They can follow all links, fill out all forms and use all services. Basically, if there is something to do on the site, they should do it. This way you can fix any errors before launch.
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Invite a select group of beta testers to provide feedback on elements such as navigation, design, and main user flows. You may not make changes based on all the feedback you received prior to launch, but you may have suggestions for future changes in mind.
Building a website from scratch – even if you’ve enlisted the help of an agency – is no small feat. We’ve created a handy 3-step checklist for creating an attractive website design (PDF) so you can make sure you check all the important items on the list as you go. On average, websites take about 50 milliseconds to make a positive first impression on visitors. So how can you make a great first impression and keep users on your site in such a short amount of time? With video!
The average user will spend 88% more time on the site.
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