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Today’s specialty brands are the ones that provide entertainment. Digital marketing tools help you bring those videos, podcasts, social media, or blog articles to life.
It’s a content creation tool that helps with the content creation process. It helps you develop content for your marketing campaigns, whether for your podcast, social media, blog, or YouTube channel. These tools help with tasks such as designing quick graphics without any experience and searching for common topics to draw on.
According to a study conducted by CoSchedule, 84% of people share a piece of content to spread the word about a cause or brand they care about. This means that people have an appetite for content that businesses share, as long as they have a high level of interest and accurately reflect your values and vibe as a brand.
Below, take a look at some of the best paid and free content creators that can help you raise the bar on your marketing plan.
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Even if you don’t have the budget of a big brand, there are plenty of cheap and free content creators that can help you feed your audience for new content. Here are some content creation tools that will help you save time and create better content.
InShot is a simple video editor and tool that allows you to add music, use a green color, speed up the time, use filters, and more, all without a watermark. This makes it a good choice for creating social media videos, and it has five stars in the Apple App Store, and 1.6 million reviews.
What makes Adobe Premier Rush unique is its ability to work seamlessly on desktop and mobile, so you can use it when you’re at home or on the go. If you create an example on the app, it also updates on the desktop, so you can create videos without any intervention, regardless of the device you have. .
Price: Adobe Rush has a free version that includes simple editing tools, but for desktop and mobile you have to upgrade to Express for $9.99 a month.
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The best part about using HitFilm for creating videos is that it’s easy to use but produces professional images. Access to movie and music purchases is available directly on the HitFilm platform, which makes ordering quick. In addition, you can use a large display library to improve content.
Price: There is a free copy that includes basic tools, with options to upgrade to Creator ($6.25 per month) or Pro ($9.99 per month).
GIFs are large, funny, very short videos that are a great way to capture attention and engage with your audience. With GIPHY, you can find a library of existing GIFs or create your own from a YouTube video or photos you’ve shot yourself. It gives you a lot of design options and the ability to upload your GIF via GIPHY, or download the file to embed elsewhere.
Lumen5 is an amazing tool that makes it easy to create videos for social media platforms such as Facebook, Twitter, YouTube, or Instagram.
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You can import a blog post or text (or start from scratch), choose from a library of stock photos and music, make tweaks to the text and speed, and Embed your video where you want it to live. This makes it easy to create videos based on blog posts you’ve already written. For example, content writer Braveen Kumar created the above video based on his previous blog post.
Price: There is a free trial, Starter is $59, Professional is $149, and there is also an Enterprise option.
Content analysis tools help you see what types of content your audience is most interested in.
See how Google search results have changed over time with Google Trends. All you have to do is attach it to a word to know the happiness over the years. For example, a search for “fidget spinner” gets the highest in May of 2017 when the item became popular.
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BuzzSumo is a powerful tool that can do many different things. Use for content analysis, for content analysis, to find influencers, and to monitor online activity. The company also has a tool to verify your content plan to ensure that it is in line with what is displayed and trending.
Pricing: There is a free copy (includes 10 surveys per month), Pro is $99 per month, Premium is $179 per month, and Multi is $299 per month.
✨Other searches and strategies include: Product Hunt (find new products), Reddit (interesting and motivational questions), Trends by The Hustle (share current sales), Ahrefs (the best SEO tool for keyword research) , and Surfer SEO (the best SEO tool for content management and research).
Plan and organize your social media calendar with Buffer. Buffer is a tool that allows you to publish posts, track usage, and look in detail at a single user level.
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Pricing: Buffer is free, Essentials is $6 per month per channel, Team is $12 per month per channel, and Office is $120 per month for 10 channels.
If you have an organized calendar that you need to manage, Trello makes it easy. Put the information you need for each blog post (such as its title, description, URL, and image) on a card and post the card to a date. View your ad schedule in the calendar view.
Price: With a free copy, Standard is $6 per user per month, Premium is $12.50 per user per month, and Enterprise is $17.50 per user per month.
Do it in Google Calendar and Google Sheets. They all work well to help you plan what you plan to publish, track what has gone live, and keep a record of key information about each piece of content.
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Canva is a great tool for creating quick images. It’s so easy to use that the finished product often looks like it came from a professional, although you can throw something together in five minutes without any experience.
It is especially useful for social media, since the best results for each specific media (for example, Instagram) are already provided for you.
You can do a ton with Canva’s free version, but its Pro version gives you special tools like the ability to add custom layouts or use shapes and images.
Cost: Canva has a free copy, or upgrade to Pro for $12.99 per month or Enterprise for $30 per month.
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If you need images for blog posts, social media, or videos, Burst has a library of free images with commercial use licenses.
Another tool to get photos, what makes Unsplash special is that creators around the world post their photos on the platform. Choose from a selection of free, unique images for your content, all with a commercial license.
In today’s online culture, memes are in-jokes that are easy to imitate and hard to nail. But at least they are not a problem to do. Memes aren’t for every brand, but they’re a great way to appeal to a millennial audience if your brand has a sense of humor.
The key is to find a timeless or current meme and adapt the source to suit your needs as a brand while entertaining your audience. Make Meme’s meme generator lets you create a custom meme in no time.
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These tools help in creating written content. Read on for help with grammar and AI copy production.
Grammarly checks your grammar, spelling, and pronunciation. It’s useful research before sending your writing out into the world.
If you need to print a lot of text and you are not a writer (or just don’t have the time), Copy.ai is a great help. It is a special system that generates sales copy for you.
While Otter can be used for collaboration (recording meetings and putting out a script), it’s especially useful if you often discuss topics for blog posts, emails, or social media. Get real-time translation so you have access to the quotes you need right after a conversation—especially if you don’t want to translate them yourself or wait for it to turn again.
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Price: The Basic Plan is free and includes live data, so if that’s what you need, you’re set. Otter support and other collaboration tools are available with Pro ($12.99 per month), Business ($30 per user per month), and Enterprise (price upon request).
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